“Represent and reimagine reality.” London is alive with newness, buzzing with fashion and art. The neighborhood I frequent the most, Hackney is very diverse and fun but it also has a grittiness and realness to it that makes it interesting.

Myro Wulff (Lodon, Copenhagen)
Fashion, design and styling are my core interests since I was child. I started styling for my own label and had a lot of fun doing that. 
To put forth a new character, a new side to the piece you thought you knew has brought me lot of new ideas and surprises.

Interesting mix with all ups and downs.
Maya Lu (Berlin)
"Endless Research"  A Visual Exploration of the Boundary Between Reality and Unreality "Endless Research" is a visual piece that explores the boundary between reality and unreality. Featuring four characters, this visual journey starts in the narrow streets of Berlin and gradually expands to wider streets and buildings. Each character follows simple directions, walking to a designated point. 

As the first character begins walking, the camera follows them seamlessly, transitioning to the next character at the crossover point. The story unfolds in a single continuous take.

Endless Research, Berlin 
OSS  (Berlin) 
I’ve always loved film and photography, and I’ve always loved fashion. It was when I was studying film that I realised I could do all of that at the same time. When shooting, I always think of the photos in a different way, as if I was filming a movie. This way I try to capture a moment as real as possible, more than something that’s posed.

More than something that’s posed
Zoë Lena rebecchi  (BCN)
I am currently focusing on showing a different side as a stylist working more on my creative side through the construction of looks from volumes, elements and fabrics that we can find in our daily lives. I love to create images in which the looks are not only composed of clothes but of elements that combined together generate a strong and dynamic image.

The construction of looks.  
Cara Cano  (Paris)
From the beginning, I wanted to create something recognizable and to convey my curiosity into my work, 
I hope I have reached that goal, that my works are recognizable and unique.

Concentrate and immerse 
Min soo  (New York City)
I like to think of colour as a precursor to emotion, that carries the black and white tones within an image. I often prefer black and white images, so I really have to make sure when using colour, the same feeling and timelessness are translated across.

Color as a precursor to emotion
Otto Masters (London)
I have always been concerned about making pictures clean and making characters more expressive. At the same time, I also like to combine street photography with high-end fashion. I think the state of giving souls and characters to photos is what I have always pursued.

Giving souls and characters to photos 
Jingxiong Qiao (Paris)
Obviously my creativity ebbs and flows. But I think of my work process as keeping multiple open tabs. I try to stay present and whenever I come across something interesting, I open a tab

Obviously my creativity ebbs and flows. 
Leonie Volk(Berlin, LA)
I was never initially into fashion throughout my formative years, my focus was mostly on conceptual art projects.  My main focus was on sculpture, space, the playful and the sometimes beautifully absurd nature of the world. Although the focus has shifted, these themes still underline my practise today.

Sculpture, Space, Beautifully absurd nature
Matt Leeves  (London)
I actually grew up in a small rural town called Fellabær in east Iceland, with a population of only 400 people. 

Then I moved to Reykjavik when I was 15 years old. 
Living in such a close-knit community on the edge of vast nature forced me to be creative as a kid out of pure boredom.

Creative forced by unspoiled nature. 
Katrin Braga (Reykjavik, Canada)
London is my heart and soul, my passion, and my love all wrapped into one. There's an electric energy that pulsates throughout the city, making it simply electrifying to be based here. It's impossible not to be inspired by London's diverse and dynamic environment.

The sense of camaraderie and mutual support 
Kareem Abdul(London)
I've always been in love to photograph any object from the street, to give something beautiful where it doesn't exist, it makes me feel good and romantic at some point on the classic feelings about photography. I also love to photograph everyday things.

Working with objects. 
Eduard Sánchez Ribot  (BCN, Paris)